Audi Exchange - Highland Park - Interior
A reimagined high-end dealership for Audi Exchange to better showcase their brand, image, and product. Four buildings, totaling 48,000 square feet, were completely renovated to create a campus linking old and new Audi corporate brand standards. The Campus design included physical connections to the adjacent Porsche Exchange dealership allowing easy access throughout the site for customers and employees to utilize a new, fully automated carwash. The highlight of this project is a custom-designed, unique to North America, outdoor display plaza conceptualized by CVG as a way to showcase Audi vehicles. This unique structure was designed to be the focal-point of the campus, placed on a plateau and easily viewable from the adjacent, arterial, roadway. Custom lighting, branded graphics, and site landscaping further enhance the customers "Exchange" experience. Photos By Tony Soluri